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Konica Minolta Maxxum 70 35mm
Konica Minolta Introduces the New
Maxxum 70 35mm Single-Lens Reflex Camera
LAS VEGAS --(Business Wire)-- Feb. 11,
2004 Fully featured compact SLR features high-performance autofocusing, state-of-the-art
exposure metering, and a wide range of exposure control modes at an affordable price
Konica Minolta introduces today a new stylish, fully featured and very affordable 35mm
Single-Lens Reflex camera - the Maxxum 70. Featuring a Wide Center-Cross 9-Point
autofocusing (AF) Sensor for increased focusing confidence, Multi-dimensional Predictive
Focus Control for moving subjects, Direct Manual Focus (DMF) for fine-tuning focusing, and
a continuous advance speed of 3 frames per second(*1), this camera is perfect for both
novices and enthusiasts alike.
"The new easy-to-use Konica Minolta
Maxxum 70 brings back the thrill of SLR photography," said Jon Sienkiewicz, vice
president of marketing, Konica Minolta's Camera Division. "The Maxxum 70 is the
perfect SLR camera for photographers who want to have fun while learning about
photography. And in terms of price, functionality, quality, and reliability, the Maxxum 70
is in a class by itself."
Wide Center-Cross 9-Point AF Sensor
Proprietary Wide 9-Point AF Sensor with
center cross-hair trigger sensor provides increased focusing confidence. Freedom of
composition when shooting stationary objects and excellent focusing ability for moving
objects mean users get crystal-clear images with a minimum of fuss. The new Wide
Center-Cross 9-Point AF system covers not just the vertical and horizontal aspects from
the centerpoint, but diagonally into all four quadrants of the frame.
Multi-dimensional Predictive Focus
Like the name suggests, this function
keeps a clear focus on even fast-moving subjects calculating exactly where a moving
subject is going to be at the moment of shutter-release and making certain that the focus
is razor sharp. Autofocusing (AF) speed is one of the greatest strengths of this model. It
means users are always ready to capture the photographic moments that they want to
DMF (Direct Manual Focus) Mode(*2)
This mode allows users to quickly adjust
focusing after the focus is locked in AF mode. Pressing the shutter release half way
activates and locks AF, in addition to releasing the internal clutch. This frees the focus
ring, permitting photographers to focus manually, primarily for close-up or portrait
shots. This gives the convenience of autofocusing, plus the additional creative control of
manual focusing, without changing modes or settings. This simplicity allows even novice
photographers to step up to advanced photography techniques.
Diopter Adjustment Function
The Diopter Adjustment function permits
fine control of the viewfinder. This means that even eyeglass wearers can comfortably use
the camera's viewfinder.
The ability to continuously monitor the
depth of field of images makes it easy to ensure the subject and background are both in
focus, and to check focus during macro photography.
Continuous Advance Speed of 3 Frames Per
Users simply hold down the
shutter-release button to capture shot after shot of a moving subject.
Optional Metering Modes Give Easy-to-Use
Three optional metering modes--14-Segment
Honeycomb-Pattern Metering, Center-Weighted Average Metering, and Spot Metering--help
users master the subtleties of exposure and get the very best out of each subject and
Flash Modes for Better Pictures, Easily
The Fill Flash Mode enhances backlit
subjects by lightening up shadows, Flash Cancel Mode makes the most of soft, natural
lighting, and Red-Eye Reduction eliminates unwanted red-eye caused by nighttime flash
ADI flash metering
Program / Maxxum Flash 5400HS, 5600HS(D)
or 3600HS(D) High-Speed Sync lets photographers shoot in backlit situations using wider
than customary apertures with the built-in flash and normal sync speeds. When using a
dedicated flash unit(*3) and a D series lens, ADI (Advanced Distance Integration) metering
ensures proper flash exposures regardless of background or subject reflectance. (*1) When
flash is canceled in MF or single-shot AF mode with fresh battery, without using date
imprinting. (*2) When used in conjunction with a D-series lens (*3) When using a dedicated
flash unit: 5600HS(D), 3600HS(D) or 2500(D)
The Maxxum 70 camera body features a
metallic casing. The critical control areas of the camera, such as the mode / function
dials and front grip, are comfortably coated in rubber so users can move and take pictures
quickly with complete confidence of control.
About Konica Minolta Photo Imaging
Konica Minolta Photo Imaging U.S.A.,
Inc., headquartered in Mahwah, NJ, is the North American sales and marketing subsidiary of
Konica Minolta Holdings, Inc. (Tokyo, Japan). On August 5, 2003 Konica Minolta Holdings,
Inc. was formed to enhance both the competitive business capabilities and earning
capacities of Konica Corporation and Minolta Co., Ltd.
Consumers around the world have come to
know and trust the Konica and Minolta brands for all their imaging needs. Since the
earliest days of the photo industry, Minolta and Konica have applied their talents and
resources to create products and services that are essential to the world of imaging.
Today, these efforts concentrate on the most important aspects of imaging: the quality of
the images, the tools and methods for creating images, and the creation of environments
for the application of images.
This focus on the essentials of imaging
ties together the company's key business and consumer product lines. Konica Minolta Photo
Imaging U.S.A., Inc. is a leading manufacturer and marketer of 35mm and Advanced Photo
System film, single-use cameras, digital and 35mm film cameras, accessory lenses,
binoculars, photographic and color measurement meters. In addition the company offers
color print photo papers, Inkjet photo paper, digital minilabs, digital film scanners,
optical instruments, software and advanced imaging and sensing technologies. Konica
Minolta Photo Imaging U.S.A., Inc. also provides wholesale photofinishing services and
Internet imaging services. It is a complete imaging company, from input through output.
For more information about Konica Minolta
Photo Imaging U.S.A., Inc., its products and services, visit www.ph.konicaminolta.us.
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registered trademarks of their respective companies.