Olympus Launches High
Performance 8.0 Megapixel Digital Camera: the C-8080 Wide Zoom TruePic TURBOTM
Image Processor Speeds Up Camera Functions, and Battery Holder, Lenses and Flash System
Accessories Put More Control in the Hands of Photographers
February 2004 (Newstream) -- The first
time photographers power up the new Olympus C-8080 Wide Zoom they will be impressed by the
camera's lightning-fast start-up and shot-to-shot recycling time courtesy of the Olympus
TruePic TURBOTM Image Processor. But perhaps the greatest revelation about this
feature-rich, top-of-the-line consumer camera is that it delivers 8 million pixels of
resolution for producing color-rich prints of large sizes, and a super-bright f2.4 wide
angle glass lens all for an estimated street price of $999.
"The C-8080 Wide Zoom and it's wide
range of accessories make this camera the ideal choice for photographers interested in an
all-in-one, high performance solution that offers incredible ease of use and seemingly
limitless customization," said T.J. Dickson, Product Manager of Digital, Olympus
America Inc. "The C-8080 Wide Zoom delivers incredible speed thanks to a new image
processor, and more features than most prosumer models on the market today at this price
Olympus high-quality optical technology
distinguishes the C-8080 Wide Zoom and sets it apart from other digital cameras. The
camera's world-class Olympus all-glass lens with 3 aspherical extra-dispersion (ED) lens
elements is designed specifically for digital capture. The fast and bright f2.4/3.5 to
f8.0 lens is a 15x seamless wide angle zoom (5x optical wide zoom and 3x digital
combined), 28mm-140mm equivalent in 35mm photography.
By combining a designed-to-be-digital
wide-angle zoom lens with an 8.0-megapixel sensor, Olympus developed a camera that
delivers optimal image quality for a variety of applications. The C-8080 Wide Zoom has
also been enhanced with a new image processor called TruePic TURBOTM that
significantly improves image quality and delivers faster overall processing speeds for
rapid startup, shutter release and playback. TruePic TURBO allows the C-8080 to capture
information from all 8.0 million pixels with pixel "micro-smoothing" that
delivers clearer and more color-accurate photos up to poster-size and larger.
No design detail has been overlooked in
creating the C-8080 Wide Zoom. When photographers look through the camera's electronic
viewfinder and see super-clear images that rival the clarity of optical viewfinders, it's
because the C-8080's super-high resolution electronic viewfinder (EVF) has been improved
to a sharp 240,000 pixels. Moreover, this is a full information viewfinder and has the
advantage of allowing users to view all of their camera's settings without using
additional power from the LCD.
Stylish & Durable
The C-8080 Wide Zoom is the embodiment of
style and durability. It has a rugged, black, ergonomic magnesium alloy body that measures
a mere 4.9" (W) x 3.3" (H) x 3.9" (D) and weighs 23.3 ounces (without the
battery or media). This solid camera conforms to the photographer's hand with a rubberized
grip and lens body that's easy to hold for lengthy photo shoots.
More Choices Equals Greater Ease of
Photographers are sure to appreciate the
freedom of choice of the C-8080 Wide Zoom. It has so many options that the possibilities
to customize the camera are seemingly limitless, yet the variety of choices makes the
camera intuitive to operate.
- By pressing one of the 13 direct control
buttons arrayed around the camera body, a range of options can be viewed on the LCD or
EVF, and the ideal setting can then be selected via the jog dial. The C-8080 Wide Zoom's
advanced settings provide full manual operation and are ideal for experienced
photographers who want to take control.
- On the top of the camera a mode dial
enables quick settings for an assortment of shooting situations with a turn of the dial,
including Portrait, Sports, Landscape, and Night-Scene modes.
- Eight customizable "MyMode"
settings enable users to have quick and easy access to frequently used settings they
- A dedicated Custom button allows users to
jump into the feature they use the most with just the press of a button.
- The camera takes two types of memory media
- the xD-Picture CardTM or Compact FlashTM Type I or II including
microdrives - and can hold both media cards simultaneously for flexible storage options.
- A multi-position 1.8" LCD for
optimized image viewing allows photographers to swivel the LCD in multiple directions:
upward from the camera body 90 degrees to shoot from the hip or 45 degrees downward to get
the perfect over-the-head shot.
- Transferring images to the computer has
never been easier with the Auto-Connect USB 2.0 that does not require software drivers
(for most computers/operating systems) for hassle-free and high-speed image downloads.
- Images may also be viewed on a television
using the audio/video cable.
- Thanks to PictBridge technology, it is
possible to print directly from the C-8080 Wide Zoom to any PictBridge-enabled printer via
USB 2.0. Image cropping, paper selection, date imprinting, and printing quantities can be
set directly from the camera's LCD.
- The C-8080 Wide Zoom captures QuickTimeTM
video with audio so users can create short movies that can be sent over the Internet to
co-workers, friends and family.
Power Battery Holder Delivers
For photographers who want to extend
their shooting pleasure, the C-8080 Wide Zoom can accommodate the new B-HLD30 Power
Battery Holder. It holds a maximum of two Lithium ion BLM-1 rechargeable batteries to turn
the camera into a powerhouse that has the energy to keep on shooting for hours (one BLM-1
battery is included with the C-8080). The BLM-1 Lithium ion rechargeable battery that
ships with the camera delivers an impressive performance of 7.2V, 1500 mAh and can be
charged overnight with the included BCM-2 battery charger.
For more convenience, the holder features
an additional shutter release button and zoom lever for added ease of use when composing
vertical shots. The battery holder even has a space to store an additional xD-Picture Card
to replace the one in use when it becomes full.
Envisioning More Possibilities with
Two new conversion lenses have been
specially created for the C-8080 Wide Zoom, and both feature a bayonet mount for quick and
easy attachment to and removal from the CLA-8 conversion lens adapter that screws into the
body of the camera. The Olympus conversion lenses deliver the high optical quality
required in digital image capture and have been designed to suit the imaging system of the
C-8080 Wide Zoom to ensure optimal results without sacrificing quality.
The WCON-08D is a 0.8x wide-angle
converter lens that reduces the focal length by a factor of 0.8x (35mm conversion of
22.5mm) when fitted to the C-8080 Wide Zoom, providing greater wide-angle coverage without
altering the aperture setting.
To get even closer to the action, the
TCON-14D, a 1.4x teleconverter lens, increases the focal length by a factor of 1.4x (35mm
conversion of 160mm). To attach the TCON-14D or WCON-08D, the CLA-8 conversion lens
adapter is required.
Flexible Flash to See More
In addition to the camera's own pop-up
flash, powerful external flash units have been developed for use with the C-8080 Wide Zoom
and other Olympus digital cameras. Offering precise TTL flash control or manual operation
for full creative flexibility, these flash units are sure to satisfy the most discerning
photographers. Delivering great illumination power, the FL-50 has a guide number of 50 at
tele settings and of 28 for wide-angle shots. The ultra-compact and lightweight FL-20 can
easily fit into a shirt pocket and has a guide number of max. 20, ideal for fill flash.
The very precise flash output of the
FL-50 and FL-20 (in 1/8EV increments) make them ideally suited for use with digital camera
CCDs to provide even illumination across the entire imaging sensor. A flash bracket plus a
range of flash connection cables enable attachment of these models to the various Olympus
digital cameras such as the C-5060 Wide Zoom, C-5050 Zoom, C-5000 Zoom and C-770 Ultra
The C-8080 Wide Zoom will be available in
February 2004. It includes a 32MB xD-Picture CardTM, Li-Ion rechargeable
battery and charger, Auto-Connect USB cable, Audio/Video Out cable, carrying strap, lens
cap with retainer cord, lens hood, Olympus CAMEDIA Master Software, RM-2 Remote Control,
user manual and Quick Start guide.
C-8080 Wide Zoom Estimated Street Price:
TCON-14D MSRP: $239.95
WCON-08D MSRP: $219.95
CLA-8 Conversion Lens Adapter MSRP:
B-HLD30 Power Battery Holder MSRP:
For more information, review units and
high-resolution images of the C-8080 Wide Zoom and accessories, contact Michael Bourne,
Mullen Public Relations, 650-210-9857 or email@example.com,
or Chris Sluka, senior public relations manager, Olympus America Inc, Consumer Products
Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800)
622-6372, Fax: (631) 844-5262 or the Olympus Web Site: www.olympusamerica.com.
Olympus is a precision technology leader,
designing and delivering innovative solutions in healthcare and consumer electronics
Olympus works collaboratively with its
customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D
investment in precision technology and manufacturing processes across diverse business
lines. These include:
- Gastrointestinal endoscopes, accessories,
and minimally invasive surgical products;
- Advanced clinical and research
- Lab automation systems, chemistry-immuno
and blood bank analyzers and reagents; and
- Digital and film cameras, and digital
In the U. S. and Canada, Olympus serves
healthcare, scientific and commercial laboratory markets with integrated product solutions
and financial, educational and consulting services that help customers efficiently,
reliably, safely, and easily achieve superior results. Olympus is the leader in
gastrointestinal endoscopy and clinical and educational microscopes. The company's
market-leading consumer electronics business spans North and South America. For more
information, visit www.olympusamerica.com.