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CeraLyteŽ, a new-generation oral rehydrating solution


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CUMBERLAND PHARMACEUTICALS & CERA PRODUCTS
ANNOUNCE CERALYTEŽ AGREEMENT

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Nashville & Baltimore (feb, 2004) - Cumberland Pharmaceuticals Inc. and Cera Products Inc. announced today an agreement for the national commercialization of CeraLyteŽ, a new-generation oral rehydrating solution.

Under the terms of the agreement, Cumberland assumes responsibility for the national sales, marketing and distribution of CeraLyte while Cera Products continues to be responsible for product formulation, development and manufacturing.

"We are excited to partner with Cera Products and help make this important new product available to patients nationwide," said A.J. Kazimi, Chief Executive Officer of Cumberland. "We'll be supporting the product with a multi-faceted marketing and sales campaign."

CeraLyte is a new-generation oral rehydrating solution (ORS) proven effective against dehydration and diarrhea, a unique dual action feature. While other products in this class are typically sugar-based, CeraLyte is an advanced solution made with a patented rice-based formulation. Effective for both children and adults, it is the only product in its class available in both ready-to-drink (liquid) and ready-to-mix (powder) forms. CeraLyte was developed by Cera Products based on research led by scientists at Johns Hopkins University. For more information on the product, visit the CeraLyte web site at www.CeraLyte.com.

"This agreement provides us with an excellent partner to build on the success we have had with CeraLyte, our lead product," said Charlene Riikonen, President of Cera Products. "CeraLyte is already being used at several major medical centers and will now be available to patients across the country."

CeraLyte will be available at retail pharmacies nationwide and will be featured to 7,500 office-based gastroenterologists as well as hospital emergency room and primary care physicians. These efforts will be augmented with clinical literature, journal & mail communications and medical meeting exhibits.

Cumberland Pharmaceuticals Inc. is a Tennessee-based company formed to acquire rights to and actively market a portfolio of niche pharmaceuticals for specific physician segments such as gastroenterology, critical care, pulmonology and emergency medicine. For more information, visit the Cumberland Pharmaceuticals Inc. website at www.CumberlandPharma.com

Cera Products Inc. is a Maryland-based biotechnology company focusing on the research and development of proprietary technologies and products. For more information, visit the Cera Products website at www.CeraLyte.com


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