Bandai America Incorporated and Warner
Bros. Consumer Products Unveil Highly-Anticipated Teen Titans Toyline At New
York's International Toy Fair
Fans Can Now Collect Detailed Toys Based on Hit Warner Bros. Animation Series Airing on
Cartoon Network and Kids WB!
NEW YORK, February 13, 2004 Bandai
America Incorporated and Warner Bros. Consumer Products announced today at New Yorks
International Toy Fair that the two companies have signed an agreement awarding Bandai
America the master toy license for the popular Warner Bros. Animation series Teen Titans.
Following the adventures of DC Comics teen Super Heroes Robin, Cyborg, Beast Boy, Starfire
and Raven, the high-adventure animated series airs Sundays at 10 p.m. ET on Cartoon
Network and 9:00 a.m. ET on Kids WB!
Proving itself an animated powerhouse and
consistently garnering strong ratings in its timeslots, Teen Titans has become a huge hit
for Cartoon Network and Kids WB!, generating high demand for product. Under the
agreement, Bandai America will produce a full line of action figures, vehicles, playsets,
electronic products and role-play accessories based on the characters. The first wave of
products will hit store shelves in Spring of 2004.
We are taking our well-recognized
toy development and marketing expertise to bring the amazing Teen Titans
characters to the action figure aisle, said Bill Beebe, senior vice president of
sales and marketing, Bandai America. Warner Bros. Consumer Products has carefully
nurtured the Teen Titans property from initial concept, and we are excited
about the opportunities this partnership provides both of our companies.
In developing a vibrant, engaging
toyline, Bandai America has demonstrated a unique understanding of the Teen
Titans property, said Karen McTier, executive vice president of Domestic
Licensing for Warner Bros. Consumer Products. Each item in Bandais line is a
fresh approach to classic play patterns that translate the animation into a line of toys
that bring the propertys energy, color and humor to life.
Based on the popular DC Comics
characters, Teen Titans features five teen Super Heroes, each with special powers and
abilities. Led by Robin, this group unites to form a force to protect their teeming,
sun-baked city from a new generation of villains, while still coping with the challenges
of adolescence. When they work together as a team, their powers are formidable. Yet they
still struggle with the same challenges every teen has -- sibling rivalry, the pressures
of school, taking responsibility, jealousy and fitting in.
Upon its debut on Cartoon Network in July
2003, Teen Titans became an overnight sensation, with ratings through the roof and airing
three times a week to an average audience of over two million viewers. In November 2003,
the series premiered to also become a breakout hit on Kids WB!. In addition to its
regular timeslots on Cartoon Network and Kids WB!, 52 brand new episodes are
currently in production for 2004.
Bandai Americas toyline will center
on the core characters from the show with 3.5-inch action figures available, featuring an
assortment of cutting-edge gadgetry and accessories. They will also come packed with
vehicles and playsets based on designs from the show, including the T-Sub and Teen Titans
Tower the headquarters of the crime fighting team. 5-inch figures will also be
available, each featuring a different sound or unique action feature. Miniature Comic Book
Heroes figures will be available in packages of six, and two role-play sets allowing
children to become the Teen Titans are planned as well.
About Warner Bros. Consumer
Warner Bros. Consumer Products, a Warner
Bros. Entertainment Company, is one of the leading licensing and retail merchandising
organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment
Company, is the largest English-language publisher of comics in the world and home to such
iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC superheroes
and others have starred in comic books, movies, television series (both animated and
live-action) and cyberspace, thrilling audiences of all ages for generations. DC
Comics Web site is located at www.dccomics.com.
About Bandai America Incorporated
Bandai America Incorporated is a
subsidiary of Bandai Co. Ltd., the third largest toy company in the world, with more than
30 group companies in 9 countries. Global interests include toys and children's
entertainment, video game software, multimedia, music, full-length feature films, vending
machines, trading cards, candies and licensed apparel.
Bandai America Incorporated is
celebrating its 26th year as the master toy licensee for some of the most popular
properties and brands in children's toys and entertainment, including the Power Rangers,
Teen Titans, Gundam, Astro Boy, Superior Defender, Strawberry Shortcake and Hello Kitty
product lines. Bandai America is headquartered in Cypress, California, and company
information is available at www.Bandai.com.