INTERCONTINENTAL HOTELS GROUP BREAKS NEW
GROUND WITH FULLY INTEGRATED HOLIDAY INN CHINESE WEBSITE & FACILITATING RESERVATIONS
WITHOUT CREDIT CARDS
InterContinental Hotels Group (IHG) has
unveiled innovative new e-commerce services to enhance the online reservation experience.
The Group has launched its fully integrated Holiday Inn Chinese language website
www.holidayinn.com.cn, which offers real time content and booking facilities in Simplified
Chinese. In addition, the Group has also simultaneously launched guaranteed reservations
on the website even if the customer does not use a credit card.
Richard Hartman, Managing Director of
InterContinental Hotels Group for Europe, Middle East & Africa said; This
innovative e-commerce initiative continues to place us as a leader in the hotel industry.
It will be welcomed by our customers in China and around the world who can now make
reservations for our hotels across the globe, without a credit card and in simplified
Chinese too. This initiative sets new industry benchmarks for online reservations.
Our experience tells us that
customers everywhere are concerned about four things convenience, reliability,
security, and privacy of online transactions. Only IHG has delivered a direct Internet
solution to address these needs through the convenience of reservations in Chinese,
guaranteed reservations, and independently certified security and privacy, once again
demonstrating our commitment to our customers around the world.
The new Holiday Inn Chinese website
caters to the needs of Chinese travellers worldwide. Chinese customers can now make online
reservations with the added ease and convenience of this new Chinese language website. In
addition, customers will not be required to use a credit card in order to secure a
guaranteed room reservation. The InterContinental Hotels Group is the only global hotel
company to recognise the importance of these key benefits to their Chinese customer base.
The new Holiday Inn Chinese website was
developed over a period of 24 months following detailed research into customer
requirements and preferences. The website enables customers to search for hotels, select
arrival and departure dates and confirm their stays online. Changes to reservations
details can also be made online. Bookings can be confirmed either with a credit card or
through offline payment, by cash, money order or cheque. But rooms are also guaranteed
until 4pm on the day of arrival without prior deposit.
Customers who book online through any of
the Groups websites can also rest assured that they will receive the best available
rate with the IHG Lowest Rate Guarantee promise. If customers find hotels cheaper on any
other website, the price will not only be matched, but the customer will also receive a
10% reduction on that rate.
Each day, over US$3.5 million in
reservations is booked via direct Internet sites of the InterContinental Hotels Group,
which has a long track record of worlds firsts. The Group was the first hotel chain
to accept Internet bookings and also also the first in the industry to enable customers to
review, cancel or modify reservations made via any channel on the companies direct