NEW YORK --(Business Wire)-- Feb. 14,
2004 Razor is turning up the heat on its new line of ride-on toys at the Toy Industry
Association's (TIA) 2004 American International Toy Fair in New York, February 15-18.
Razor will occupy booth #5436 at the Javits Convention Center and introduce the Ground
Force(TM), an electric go-kart, and the Pocket Rocket(TM), an electric pocket bike. In
addition to its two new electric products, Razor introduces the new Mean Machine(TM), a
souped-up version of the low riding three-wheeler with rear axle turning.
Razor's 2003 electric line, which topped holiday wish lists and far exceeded projected
sales, has garnered much praise within the toy industry, including being nominated for top
honors at this year's Toy Fair. The XLR8R(TM) electric scooter is a finalist for TIA's
Outdoor Toy of the Year award, making this the fourth consecutive year that a Razor
product has been nominated. Razor took the prize home in 2000 for the wildly popular
"We're really excited about all of
our new products, especially the Ground Force and the Pocket Rocket -- they're next in
Razor's line of neighborhood-envy toys," said Carlton Calvin, president of Razor USA.
"We're also pleased about this year's nomination for the XLR8R as Outdoor Toy of the
Year. This nomination tells us that we're consistently meeting the standards we set for
all Razor products."
The following are products Razor will
unveil at the American International Toy Fair 2004:
The Ground Force(TM) is the ideal toy for
junior racers-in-training, giving kids the excitement of driving their own go-kart. The
Ground Force(TM) cruises up to 12 mph, is for use in controlled riding environments by
riders ages 10 and up (maximum weight of 220 pounds) and is available at retail for
The Pocket Rocket(TM) is an
electric-powered replica of real racing pocket bikes that's perfect for junior thrill
seekers. The Pocket Rocket travels up to 15 mph, is for use in controlled riding
environments by riders ages 10 and up (maximum weight of 220 pounds) and is available at
retail for $229.99.
The Mean Machine(TM) is Razor's latest
three-wheeling machine that proves you don't need to be on two wheels to be cool. The Mean
Machine(TM) is for riders ages eight and up (maximum weight of 220 pounds) and is
available at retail for $69.99.
Razor USA always advocates safety and
recommends riders wear the proper safety gear, use common sense, and check and obey local
laws regarding use of any such product on public property. Razor USA's newest products
will be available at quality retailers in spring 2004.
ABOUT RAZOR USA
Founded in June 2000, Razor USA LLC is a
privately held company based in Cerritos, Calif., and holds the worldwide rights to the
Razor brand. Home of the wildly popular Razor(TM) scooter, Razor USA has other scooters,
like the E(TM)100, E(TM)200, E(TM)300 and XLR8R(TM) (electric scooters). The cutting-edge
line of Razor products includes the Scream Machine(TM), Punk(TM) mini bike, Squeeze(TM)
compact bicycle and a line of electric-powered ride-on toys. Razor also offers an action
video -- "Evolution," featuring Team Razor(TM) (pro scooter athletes ages nine
to 20, who tour the U.S. participating in demonstrations and competitions). Razor has
numerous awards, including the Toy Industry Association's "Toy of the Year," and
"Toy of the Year" honors from TIME Magazine, Parents, Parenting, Sports
Illustrated for Kids, Nick Jr. and U.S. News & World Report. For more information,
please visit Razor at www.razor.com.