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Baby Annabell Doll


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Zapf Creation Expands Its Line of Accessories

For Its Award-Winning Baby Annabell Doll

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NEW YORK, February 15, 2004 - Baby Annabell, the sweet newborn baby doll from Zapf Creation, continues her popularity streak in 2004 with new accessories to increase her playability. In 2004, Zapf Creation presents an expanded line of accessories for Baby Annabell including cuddling outfits for her first cold winter days, a bouncer for soothing Baby Annabell, a wooden cradle for sleeping or a wardrobe in lovable pastel colors.

A recent Zapf Creation study showed that dolls are the favorite play toy among little girls between the ages of two and four. This is good news to child experts, who recommend that parents provide children with tools that foster imaginary play. Blocks, action figures and baby dolls such as Baby Annabell top the list of such toys.

Dr. George Scarlett, a child development expert from Tufts University in Boston commented, "I loved the toys we played with as kids…and now I trumpet their tremendous benefits to children. Providing the right play space and play toys that allow children to create stories and use their imagination is one of the most important aspects of development that parents can foster in their children."

Baby Annabell Mania Continues
Baby Annabell demands attention from little girls who can care for and protect their dolls. Baby Annabell giggles and gurgles merrily. When she is given her bottle or pacifier, she sucks on it like a real baby, moving her mouth and cheeks and slowly opening and closing her eyes. After eating, she lets out a little burp, yawns and falls asleep - or she becomes grumpy because she has a tummy ache. This passes quickly, though, if the doll mommy gives her a gentle tummy rub. When Baby Annabell cries, she can be comforted with her little lamb rattle.

Baby Annabell, who reacts differently in various situations, stimulates the child's social skills by encouraging her to love, protect and accept responsibility. Above all, Baby Annabell promotes empathy.

Sandra High, 2003 Toy Test Coordinator for WGAL-TV in Pennsylvania recently observed Baby Annabell during the television station's toy test. "The little girls just would not let Baby Annabell alone," she said. "You've got a HIT!"

Baby Annabell is available in caucasian and ethnic versions throughout North America for the suggested retail price of $39.99 USD and $53.99 CND.

My First Baby Annabell Follows in her Big Sister's Footsteps
This slightly smaller, 14-inch play doll hit the North American shores in 2003 with big shoes to fill from her big sister - and she succeeded. Receiving accolades from The National Parenting Center, Canadian Toy Association, Parents' Choice, and Dr. Toy throughout 2003, experts observed that she is the perfect first baby doll for girls, one-year-old and up. Baby Talk Magazine said in a recent issue, "She's destined to be toted everywhere." My First Baby Annabell is available for the retail price of $19.99 USD and $24.99 CND.

Zapf Creation AG
Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls, as well as its accessories. Today's top selling brands are BABY bornŽ, which has been sold over 10 million times worldwide since 1991, Baby Annabell and CHOU CHOU. All Zapf Creation brand concepts conform to the highest demands of design, quality, safety and play value. As a result of its successfully implemented internationalization strategy, Zapf Creation is continuously approaching its goal of becoming the number one company worldwide in the play, functional and mini doll segment. The company currently has six business units, situated in the United States, Europe, Asia as well as Australia. Zapf Creation, with headquarters in Roedental/Germany, currently employs 545 employees worldwide. Zapf Creation AG, founded in 1932 by Max Zapf, was acquired in 1992 by TA Triumph-Adler AG and in April 1999 successfully introduced to the stock market (MDax:ZPF). For further information, please visit www.zapf-creation.com


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