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JAKKS Pacific Reintroduces Activision Tv Games


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JAKKS Pacific Reintroduces Activision Tv Games
- 80s Original Reincarnated -

New Activision Joystick Launches for the New Year With a New Look
MALIBU, Calif., Feb. 12 -- JAKKS Pacific, Inc. (Nasdaq: JAKK) brings back old-school Activision(R) video game titles with the newly re-vamped Activision TV Games. The 10 original, classic Activision video games first released as Activision TV Games by Toymax Inc. in 2001, are now housed in a re-designed joystick, which looks and feels like a retro Atari(C) 2600 controller from the 80's. The new Activision TV Games is a plug and play gaming system that contains multiple classic games in one single controller.

The re-introduction of Activision TV Games follows on the heels of other successful TV Games launches by JAKKS Pacific, including Atari(R) TV Games and Namco(R) TV Games, awarded PC World Magazine's Next Gear Innovations Award for most innovative products of 2004.

"Our TV Games line has taken on a life of its own," commented Nelo Lucich, vice president of interactive, JAKKS Pacific, Inc. "We think the re-design of the classic games on the Activision unit, along with the redesign on the controller will generate solid interest at retailers nationwide who have seen strong sales with the Namco and Atari units."

Activision TV Games takes gamers down memory lane with classics such as Pitfall!(R), Atlantis, River Raid(R), Spider Fighter, Crackpots, Freeway(R), Tennis(TM), Boxing(TM), Ice Hockey(TM), and Grand Prix. All that is needed are batteries and a TV -- No videogame consoles and no gaming cartridges are required! Simply plug TV Games into the A/V jacks of any standard television set, turn on and play! The lightweight, compact, all-inclusive controller, houses a combination of videogames with all of the hardware built right into the controller. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

Activision TV Games is expected to have a suggested retail price of approximately $20, and will be available at retailers nationwide for Spring 2004.
For more information on Activision TV Games and JAKKS' other TV Games products, please visit www.jakkstvgames.com

About Activision, Inc.:
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and JPI Color Workshop(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com

SOURCE JAKKS Pacific, Inc.


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