For young babies there is a need for
educational toys, colourful toys that are strong and durable. The contrasts of colours are
particularly important for the very youngest babies, as looking at colours helps them to
fi x their gaze. This years new Ambi toys are in line with the characteristic design
and quality, both as regards material durability and educational value.
Ambi toys are part of the BRIO range, and are primarily intended for the youngest babies
and children up to 24 months plus. The toys are made of high-quality, brightly coloured
recyclable PVC-free plastic. Ambi toys have been specially designed to fulfi l young
babies need for stimulation through play, and many of the products can be played
with in the bath.
New products in 2004 include a camera
that delights with a zoom and clutter sound and you will hear a giggling sound when the
picture is taken. Ambi Toys is also launching Racing Shoes: a pair of gym shoes that turn
into pull back racing cars. Another new item is a Melodyfl ower for children of 6 months
and above, which plays well-known nursery rhymes when the petals are pressed by the metal
ball, the child creates its own music.
New products are of course always crucial
in the toy industry, but the classic Ambi toys should never be neglected. These include
colourful play fi gures, but the toys also have functions that bring joy and surprises to
any baby. The round fi shes that give off bubbles in the bathtub (Bubble Fish) are always
a source of fun. Mother Duck with her three ducklings (Family Duck) safely stowed under
her are ideal for playing hide-and-seek. Another fascinating bath toy is Peter Penguin,
whose neck extends when he gets in the bath.