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Social expression cuddly bears and ceramic mugs


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GUND LAUNCHES NEW LINE OF SOCIAL EXPRESSION GIFTWARE

Thinking of You Bears and Mugs Offer Consumers a Variety of Messages For All Gift Giving Occasions

EDISON, N.J. - February 15, 2004 - GUND®, an industry leader in plush, is demonstrating their reputation for innovation by introducing a new collection of social expression cuddly bears and coordinating ceramic mugs. The "Thinking of You" collection offers a large selection of unique messages for the special people in our lives.

"Thinking of You" bears feature messages appropriate for moms, dads, grandparents, new parents, friends, brides, grooms and birthday parties. The tan, cuddly bears stand 7" tall and come in a display box featuring the special message across the top. Each bear holds a heart, flower or other object reflecting the message theme. The collection offers 22 styles of message bears.

"GUND® has always been a favorite among gift givers and recipients of all ages," said Bruce Raiffe, President, GUND®. "We're excited to offer this collection with both plush and hard goods, featuring unique messages which will touch the hearts of children and adults alike."

Messages include: Congratulations; Thank You; Mom, I Love You; Grandma, I Love You; My Sister, My Friend and Dad, I Love You. Other occasion specific bears include a "Best Wishes" bear wearing a veil and holding a bouquet for brides or a bear in a tuxedo vest with a "Congratulations" message for grooms.

For a new baby, the bear holds a pink or blue blanket with an "It's A Girl" or "It's A Boy" message. Other "Thinking of You" bears include: Friends Forever, Special Friend, Happy Birthday, Someone Loves You, With Love, I Love You, Hugs & Kisses, Hope You're Feeling Better, Miss You, Thank You, You're Someone Special, and, of course, Thinking of You.

To complement the bears, Gund is introducing seven styles of embossed ceramic mugs. Each mug shows two different images of bears and holds 12 ounces of liquid. Consumers can choose from the following messages: My Sister, My Friend; Friends Forever; You Are Special; I Love You; Happy Birthday; Mom, I Love You and Thinking of You. All mugs come individually boxed.

The Gund "Thinking of You" line will be available for shipment in May 2004. Bears and mugs can be purchased separately. "Thinking of You" bears have a suggested retail price of $10.00 and the ceramic mugs carry a suggested retail price of $11.00.

About GUND
GUND is known worldwide for its top quality, soft and huggable plush designs. Award winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The more than century old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America. GUND̉ products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. To find your nearest retailer, visit www.gund.com


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