The use of mobile communications for
individuals and businesses has increased substantially in a very short space of time, and
with the key motivations being lower expenses, improved workflow and higher productivity,
industries are now responding more positively to mobile messaging and the impact it has on
(PRWEB) February 16, 2004--Data revenues
for Vodafone increased to 15.9% of controlled service revenues for the year to December
2003 from 13.9% for 2002. SMS, however, still accounted for nearly all of the data
revenues (Ref: 160Characters.org).
This, along with the fact that the number
of text messages sent in one day in the UK reached an all time high on New Year's Day
2004, in excess of 110 million, is a clear testimony that data revenues (and specifically
SMS) are still very much on the increase. Mobile message aggregator Clickatell confirms
this and have themselves experienced a significant increase (140%+) in their mobile
messaging for 2003, due to businesses rapidly starting to accept the benefits of mobile
data services. These services include messaging (SMS, EMS, etc), alerts, mobile marketing,
content, premium rated messaging and a host of other applications.
The use of mobile communications has
increased substantially in a short space of time, and with the key motivations being lower
expenses, improved workflow and higher productivity, industries are now responding
positively to the mobile messaging offerings currently available by Clickatell and its
resellers. This is becoming increasingly evident by the growth in spending by
Clickatells clients and Clickatells rapid increase of its customer base over
the recent years. But, its not only Clickatells client base that seems to be
increasing. EMC reports that they expect the total number of mobile data subscribers to be
close to, or even exceed 115 million, fuelled primarily by the continued
growth in the Asian region. Clickatell expects that this growth will have an indirect,
positive impact on mobile messaging and mobile data figures. Says Pieter de Villiers,
Clickatells CEO, We are in a growing market with the right product, and we
have every reason to be excited about 2004.
Traditionally many companies, and even
those deploying early solutions, simply did not understand mobile data well enough. This
resulted in inconsistent performances, disappointments and poor user experiences that
could have easily impeded mobile datas progress: luckily this was not the case.
Clickatells strategy of providing access to mobile messaging technologies, and
offering zero barriers to entry for businesses and resellers alike, has ensured that its
clients could deploy solutions rapidly across the globe. Clickatells clients
comprise industries such as banks, content providers, international airlines, consumer
brands and marketing agencies, as well as international mobile data resellers, proving
that the need for mobile data solutions is definitely not industry-specific anymore.
Mobile messaging is no longer just
a subject of discussion during marketing meetings, but is now very much an active business
communications tool for all competitive industries, comments Don Lange, sales
manager of Clickatell. Businesses are now able to increase their revenues by means
of simple processes such as better customer services, info on demand, alerts and
subscriber data. Clickatell expects SMS for business application to rise in 2004, as
applications of the technology prove themselves, Lange continues. With our
global coverage and advanced routing ability over numerous gateways, we have a competitive
advantage as aggregator for our clients, including service providers, developers,
application vendors and businesses that utilise our carrier-grade technology platform for
immediate deployment of various mobile messaging solutions. We expect exciting growth for
the next couple of quarters.
The power of mobile datas
ability to push key information to individuals, such as alerts, interactive content and
gaming ensures that its position as a key communications technology is maintained. But
there are many providers who lack the capacity to transmit such data, or what they are
promoting is inadequate for what their customers need. Our global messaging gateway
enables mobile text message delivery to over 550 mobile networks, says Lange.
Clickatell is renowned for the leadership
role that it has played over the past few years with regard to mobile messaging. Apart
from providing access to developers around the world, with an active developer clientele
of over 4500, Clickatell has also, on invitation from mobile operators, hosted SMS
workshops in the USA and Africa and will be holding an SMS Workshop this month at the 2004
3GSM World Congress in Cannes, France.