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New Improvements Leverage Unique Yahoo


Google
  Web www.ugamedia.com

New Improvements Leverage Unique Yahoo! Assets Including Yahoo! Mail's
SpamGuard and Integration with My Yahoo!


Sunnyvale, CA -- February, 2004 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced that it has created a more comprehensive and relevant search experience for users through the deployment of its own algorithmic search technology on Yahoo! Search (http://search.yahoo.com). Starting today, the company will begin rolling out the new Yahoo! Search Technology (YST) and expects to continue the
process on a worldwide basis over the next several weeks. With the completion of the deployment, Yahoo! Search Technology will power nearly half of all online searches in the U.S.

"Today's announcement marks the beginning of a rapid succession of innovations from Yahoo! Search that will deliver against our mission of providing the highest quality search experience on the Web," said Jeff Weiner, senior
vice president, Yahoo! Search and Marketplace. "Within the next few weeks and months, consumers will continue to see improvements to Yahoo!'s search technology in addition to advancements in search personalization and
other user features."

Yahoo! Search is launching several innovative developments that integrate the company's industry-leading services to improve overall search quality and the user experience.

As part of the company's next steps in customization and personalization, Yahoo! is introducing a new search service that integrates Yahoo! Search with My Yahoo! by adding links to XML/RSS site syndication content in search results. This service enables users to search for millions of sites that support this format and easily add them to their My Yahoo! personal homepage. Once added to their page, users will see instantly updated headlines and links from these sites, keeping them in touch with all of their important information from the Internet in a single place. 

Additionally, Yahoo! Search has combined its own proprietary anti-spam technology with the talents of its team of editorial experts and Yahoo! Mail's leading SpamGuard technology to help filter out irrelevant, redundant or
low-quality URLs and links. Taking advantage of the synergies between Yahoo! Search and Yahoo! Mail, these two services will share data to reduce spam and further improve the user experience across Yahoo!.

"The combination of a world-class engineering team and proprietary search technologies, together with Yahoo!'s global reach, breadth and depth of content and leading network assets, uniquely positions Yahoo! to change the
game in search," added Weiner.


About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.


Google
  Web www.ugamedia.com

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